Client Cases
 The Financial Times (div. Pearson) – Daily Financial Newspaper
PSS Outperforms Previous Vendor and Achieves 460% of Goal on Lapsed Calling Campaign
After initially using a standard call center, The Financial Times used PSS’ services for a three-month trial
period. Professional Sales Solutions outperformed call centers that The Financial Times had previously
used in nearly every measurable category. The Financial Times selected PSS as its exclusive telesales
vendor for subsequent campaigns.
The newspaper’s sophisticated readership appreciates the interactive conversation with Professional Sales
Solutions' reps, apparently preferring it over the canned, scripted dialogue typical of call centers.
PSS provided The Financial Times with comprehensive sales results, reasons for non-renewal,
effectiveness of various pricing and promotional campaigns as well as other quantitative and qualitative
feedback. With this information, the client was able to react quickly and make critical decisions, and in
some cases make changes to various circulation elements.
In 2007, PSS conducted a sales campaign for The Financial Times to bring lapsed print and web
subscribers back into the fold. Client goals were 2-4% yields. At the conclusion of the campaign, The
Financial Times’ manager of retention marketing, Ginny Dymek, said PSS did 460% better than the
benchmarked goal, generating a yield of nearly 14%.
 Institutional Investor - Business to Business Publisher
External Sales Force Excellence Operating Alongside Internal Sales Team
Institutional Investor has numerous publications covering a wide range of financial spheres. Readers of Institutional Investor, are active, sophisticated investment professionals who rely on the judgment of the publications to make critical investing decisions. Marketing director Anna Lee reports that in the 3+ years that PSS has been conducting call campaigns for Institutional Investor, PSS has dramatically expanded sales while working seamlessly in conjunction with their existing internal sales team.
 SourceMedia – Provides Market Information and Insights to Financial Services Industry
Complaint-free Sales
In its five and a half year history, PSS has never received feedback from a client addressing an end user complaint. Frank Nestor, Director of Client Services – SourceMedia, reports that he has received no negative feedback. He says that this is a welcome change over telemarketing firms that SourceMedia utilized in the past, that engaged in slamming.
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