Financial Times
Value Line
Source Media

The Financial Times (div. Pearson) – Daily Financial Newspaper
PSS Outperforms Previous Vendor and Achieves 460% of Goal on Lapsed Calling Campaign

After initially using a standard call center, The Financial Times used PSS’ services for a three-month trial period. Professional Sales Solutions outperformed call centers that The Financial Times had previously used in nearly every measurable category. The Financial Times selected PSS as its exclusive telesales vendor for subsequent campaigns.

The newspaper’s sophisticated readership appreciates the interactive conversation with Professional Sales Solutions' reps, apparently preferring it over the canned, scripted dialogue typical of call centers. PSS provided The Financial Times with comprehensive sales results, reasons for non-renewal, effectiveness of various pricing and promotional campaigns as well as other quantitative and qualitative feedback. With this information, the client was able to react quickly and make critical decisions, and in some cases make changes to various circulation elements.

In 2007, PSS conducted a sales campaign for The Financial Times to bring lapsed print and web subscribers back into the fold. Client goals were 2-4% yields. At the conclusion of the campaign, The Financial Times’ manager of retention marketing, Ginny Dymek, said PSS did 460% better than the benchmarked goal, generating a yield of nearly 14%.

Value Line Investment Survey – Stock Research Service
PSS Outperforms Incumbent Vendor, Nearly Tripling Sales Results

Value Line Investment Survey is the flagship product of Value Line, a weekly that publishes stock recommendations with analyst input. Readers of Value Line, are active, sophisticated equity investors who rely on the judgment of the publication to make critical investing decisions.

Value Line conducted a 3-month trial pitting PSS against their then current telemarketer.

Value Line’s director of circulation, Ron Kaufman, reports that over the 3-month period PSS nearly tripled sales results. It also increased customer satisfaction. Professional Sales Solutions also provided Value Line with vital feedback and suggested ways to increase market penetration. Value Line selected PSS as its exclusive telesales vendor for their entire product line, a relationship that continues more than 6 years later.

SourceMedia – Provides Market Information and Insights to Financial Services Industry
Sales without Complaints

In its five and a half year history, PSS has never received feedback from a client addressing an end user complaint. Frank Nestor, Director of Client Services – SourceMedia, reports that he has received no negative feedback. He says that this is a welcome change over telemarketing firms that SourceMedia utilized in the past, that engaged in slamming.